Yamaha is one of the few Japanese companies which have given the traditional manufactures of motorbikes the US and the European companies a run for their money. It has to be remembered that the history if two wheelers in Japan is not more than 50 years old while that in the US and Europe go far beyond that. Yamaha motor company was founded as a motorcycle manufacturer in 1955, and with in a decade they diversified into other areas like powerboats and outboard motors.In India the company had got into a joint venture with Escorts in 1995.
However by the turn of the century Escorts had sold its' stake to leave Yamaha fend on its own in the Indian market. Yamaha Motor India Private Limited is a 100% owned subsidiary of Yamaha Motors Company Limited of Japan, and now it comes with a wide range of products to capture a large share of the two wheeler market. Yamaha believes that its products have huge appeal for this youth segment that seeks performance and the pleasure of a great drive with technology that is ahead of competition on style, performance, features and quality. Yamaha believes that these new youth oriented models will set new standards in the Indian market and help Yamaha gain leadership position in the market.
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