Popularity of Yamaha Motors

In the earlier days Yamaha had a winner in its Rajdoot motorcycle, these two wheelers were a big hit in the rural market. The sturdy built of the

motorcycle along with its relevant technology for the Indian roads made it quite a hit among the Indian masses.The two-wheeler was durable and coupled with its excellent load carrying capacity the two-wheeler was an excellent motorcycle for the rural Indian roads. Similarly the Rx 100 and Rx135 were quite popular among the youth as they provided the extra throttle the young and restless look for.However in the recent years Yamaha has concentrated on the urba0n 100cc deluxe category introducing motorcycles like the Yamaha Libero. These set of two wheelers come with international style, cutting edge technology, fuel efficiency, power delivery, and stylized graphics.

The company is also riding on the popularity of current Bollywood heart throb John Abraham for the marketing of its' two wheelers. Yamaha is all set to rock the country with a slew of new products designed for the Young that put power and performance into a generation that is raring to go all out.The company manufactures bikes for domestic as well as overseas market in Faridabad and Surajpur plants. The company has opened Yamaha One, a branded dealership at Delhi. The parent company in Japan has also set up Yamaha Motors India Sales Pvt. Ltd.(YMIS) that looks after the sales and after sales services for Yamaha bikes.About the Company
Yamaha Motor Company, which came into being as a motorcycle manufacturer in 1955, has been in production of bikes since its inception. With time, the company has diversified into a number of business verticals. In 1960, they began manufacturing powerboats and outboard motors. Thereafter, they developed proprietary engine and fiberglass-reinforced plastic (FRP) technologiesYamaha Motor India (YMI) was set up in India in August 2001 as a 100% subsidiary of Yamaha Motor Corporation (Japan), the parent company. However, prior to incorporation, the company operated in India as technology provider for a couple of decades.


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